About Core Distinction Group | Hotel Development and Feasibility Experts

With  an illustrious career spanning over 25 years in the hospitality industry, Miss Jessica Junker brings a wealth of expertise and hands-on experience to the forefront. Her journey commenced as a banquet server at a prestigious full-service hotel in downtown Green Bay, Wisconsin, where she quickly ascended the ranks to become a manager within a  remarkably short span of time.

Venturing  further into her career, Jessica assumed the pivotal role of Director of Sales at a Residence Inn by Marriott, demonstrating her exceptional skills in driving revenue and exceeding sales targets. Subsequently, she embraced the challenging position of Area Director of Sales with Interstate Hotels, overseeing a diverse portfolio of properties.

With  an unwavering commitment to excellence, Jessica further excelled as  Regional Director of Sales and Marketing with Pillar Hotels. In this role, she skillfully handled the sales, marketing, and revenue management strategies for an extensive range of hotels, encompassing major and emerging brands throughout the country.

Driven  by a thirst for knowledge and personal growth, Jessica embarked on a  new journey in the realm of hotel franchise development. Working in several executive roles within a rising hotel franchise, she gained comprehensive insights into every facet of the  construction phase, including development, construction, and contracting.

Throughout  her career, Miss Jessica Junker has honed her skills under the tutelage  of industry leaders, including Marriott, Hilton, InterContinental Hotels Group, Choice Hotels, Tharaldson Hospitality, Interstate Hotels, Pillar Hotels & Resorts, Cobblestone Hotels, Wyndham Hotels & Resorts, and many other renowned names.

Her  proficiency extends across hotel operations, sales, marketing, training, and development, making her a true authority in all aspects of the hospitality domain. Today, Jessica remains driven by a passion for excellence, continuously striving to elevate the standards of the hospitality industry through her vast expertise and unwavering  dedication.

 Sara McKay is a seasoned hospitality  professional with over 13 years of experience as a General Manager, Owner, and Operator in the hotel industry, where she led all aspects of  operations, from development to daily management. Her leadership fostered strong employee engagement, high retention rates, and consistent revenue growth. Now serving as an Analyst at Core Distinction Group, LLC, she brings a deep understanding of  hotel management, sales strategy, development, and operational excellence. Sara embodies our philosophy of rolling up her sleeves to understand the unique needs of each market under her purview. 

Before venturing into the hospitality industry, Sara honed her managerial expertise as the Practice Manager at Pella Pets Veterinary Clinic. In  this role, she was responsible for hiring, training, and leading veterinary technicians and front office staff while fostering strong  relationships between veterinarians, staff, and clients. Earlier in her career, Sara built a successful tenure in sales and agribusiness, serving as a Sales Representative for Elanco Animal Health, an Agronomist for Stine Seed Company, and a Grain Merchandiser for AGP. 

Sara holds a Bachelor of Science in Agricultural Business from Iowa State  University. She remains engaged in her community, has served on various  boards and participates in initiatives such as Meals on Wheels and local  booster club events. Through her career and community involvement, Sara  continues to embody leadership, innovation, and service excellence.