Feasibility studies and market analysis for hotel developers and owners, lenders, investors, and communities leaders pursuing hospitality growth.
If you represent a municipality or county, you’re typically balancing multiple goals: attracting private investment, supporting downtown or corridor revitalization, strengthening tourism infrastructure, and ensuring that any proposed hotel project is realistic and sustainable. We help communities quantify hotel opportunity by evaluating demand drivers (events, employers, medical, universities, tourism), identifying lodging gaps and leakage, and clarifying what product type and scale the market can truly support. Our deliverables are built to help you communicate opportunity, to developers, brands, and stakeholders, using clear assumptions and market-backed recommendations.
We frequently work with economic development corporations (EDCs), chambers of commerce, downtown development authorities, Main Street organizations, tourism boards, and visitor bureaus (CVBs/DMOs). These groups often need a credible third-party study to support recruitment, grant applications, incentive discussions, site readiness efforts, or board and community presentations.

For planning departments, redevelopment authorities, city councils, county boards, and administrators, a feasibility study reduces risk and increases alignment. It gives decision-makers a common set of facts around demand, competitive supply, site viability, and the financial realities of hotel development, so the community can pursue the right project at the right time.
For developers and owners, we deliver decision-ready market intelligence that supports or does not support their decisions, right-sizing, and positioning. Our study helps clarify who will stay at the hotel, what the competitive set is doing, how seasonality affects performance, and what assumptions are reasonable for projections and underwriting conversations.
Lenders and investors use feasibility work to understand the market logic behind projections and to evaluate whether the project’s positioning, pricing, and demand assumptions are realistic. We focus on transparency clear communication, so stakeholders can evaluate risk with confidence.
Operators and hospitality teams use market studies to make smarter decisions around product strategy, amenities, target segments, and performance planning. Whether the goal is a new build, repositioning, or a market entry decision, our work helps stakeholders align on what it takes to win in that specific trade area.
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Check out our FREE online course, "Is your community ready for a Comprehensive Hotel Market Feasibility Study?"