Hotel Industry Experts

 We begin by speaking with community leaders and project stakeholders to confirm goals and compile a comprehensive list of local and regional demand generators, the employers, institutions, events, attractions, and recurring drivers that create overnight stays. This kickoff phase typically occurs within the first one to two weeks after the retainer is received and sets the foundation for credible demand analysis.  

 To validate demand, we conduct online surveys of the demand generators identified during kickoff and outreach. This quantify lodging needs, seasonality, and room-night drivers, ensuring your feasibility study reflects how the market actually behaves, not just what secondary data suggests. In many cases, surveys begin early in the process and may even be completed prior to the site visit when schedules require it.  

 Next, we complete an in-depth community tour to understand the trade area on the ground, evaluating potential sites, mapping demand drivers, and confirming how the community functions for business travel, group demand, and leisure travel. This visit helps translate community context into realistic conclusions about lodging opportunity.  

 Following the visit, we compile and organize the market intelligence gathered through interviews, outreach, and fieldwork to form a complete picture of what the community needs and what the market can support. This phase is typically completed in the two weeks after the site visit concludes. 

Once demand generator information is collected, we pull relevant hotel and industry data and evaluate market trends to identify local and regional opportunity areas. This phase connects your community-level findings to broader industry realities, supporting clear, defensible recommendations.  

Feasibility is not only demand, it’s also economics. We gather the cost inputs that matter, including development and construction assumptions, financing considerations, taxes, and ongoing operating costs associated with the specific project context.  

 Using your project’s market conditions, scale, and brand positioning assumptions, we build a project-specific pro forma designed to be clear and usable for banks, investors, brands, and developers. This step translates market findings into a financial view of performance potential and requirements for success.  

 After completing the analysis and the pro forma, we submit a draft for review by the contracted entity. At this stage, refinements are made to ensure clarity and accuracy; updates are limited to spelling and grammar to preserve the integrity of the methodology and assumptions.  

 Once final edits are complete and final payment is received, we deliver the final Hotel Market Feasibility Study and brand-specific pro forma for community use and stakeholder distribution.